Mir Ali Seyed Naghavi; Seyed Mohammad Mirtaghian Roudsari
Volume 9, Issue 27 , October 2014, , Pages 47-92
Abstract
AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study ...
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AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study investigates the organizational ethics gap in the hotel industry in Persian International Hotels of Mazandaran at summer of 1393. For analysis of organizational ethics gap, two approaches were examined; employees’ attitude to measure oral organization ethics, guests’ attitude to measure existent organization ethics also were evaluated the relationship between demographic characteristics of employees and guests with organizational ethics and the weight dimensions of organizational ethics from the perspective of population of the study. Population of the study include tow group, employees and guests of four and five stars’ hotels in west of Mazandaran. Measuring instruments of research were tow questionnaires for employees and guests with reliability coefficient (0.920) and (0.959). The statistical analysis was done by SPSS 22.0 and lisrel 8.8. Consequences of the study indicate that there is gap between oral organization ethics and existent organization ethics in Persian International Hotels of Mazandaran. Also finding depicted that, there are most differences between oral organization ethics and existent organization ethics is related to considerate dimension and less differences related to Initiative dimension. And other finding suggested in the form of Conclusions and recommendations
Davood Kia Kojori; Seyyed Mohammad Mirtaghiyan Roudsary
Volume 8, Issue 23 , November 2013, , Pages 97-129
Abstract
Travel for Treatment and Recovery is one of the most important of tourism objectives. Preventive tourism is one of the branches of health tourism, which in it, traveling is done so that it can use for natural resources with porpuse on it that it can prevent physical and mental problems. This study, is ...
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Travel for Treatment and Recovery is one of the most important of tourism objectives. Preventive tourism is one of the branches of health tourism, which in it, traveling is done so that it can use for natural resources with porpuse on it that it can prevent physical and mental problems. This study, is formed by based on strategic planning process and offering techniques, with the main porpuse of identifying and Prioritizing of appropriate strategies of Ramsar’s minral water springs.this study is applied, based on conclusion and it is descriptive-case, terms of nature of study and it is non- experimental- survey according to feature of study of Experimental and non-experimental. Implement of collection of data, had been questionaires with reliability coefficient 0.8 and statistical society of this study, constituted of a total of 45 from experts, officials and local experts in the tourism field of Ramsar. To determine the sample size, because of statistic, all of the statistical society, those are 45 people; they are used for a sample. Result of internal factors evaluation(IFE) matrix (3.62) and External factors evaluation(EFE) matrix (3.51), was outcome and with using SWOT, were determined the four strategies and using Internal External(IE) matrix were determined strategic location of Ramsar mineral water springs tourism. The results of the study imply that, by reason of the internal external matrix situation, aggressive- development strategy is the most appropriate of practices and performance effective management, and also, Were presented aggressive- development strategy in the form of Conclusions and practical suggestions by the use of a quantitative matrix of strategic planning (QSPM), that can be improve aggressive position of the Ramsar spas tourism.
